All You Need to Know to Grow: An Interview With Navjot Bindra

Navjot Bindra is a content creator with a social media following of over 300,000 across various platforms. He talks about financial literacy influencing thousands of new immigrants across North America to live to their fullest potential. He is also a licensed mortgage agent who helps over 200 families / year to buy their first home and first investment properties across Canada. Advocating for the democratization of financial literacy, Nav integrates his unique perspective and growth mindset into his work, providing valuable insights to his client and the immigrant community at large.

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Transcript

SPEAKERS

Alfonso Cuadra, Navjot Bindra, Carl Richards

Carl Richards  00:05

Welcome to The WealthGenius podcast, The WealthGenius podcast: Strategies For Multifamily Real Estate Investing, Mindset, Community, Success. The WealthGenius podcast with your host, The Godfather of real estate, Alfonso Cuadra, who has expansive experience in business and massive success as a real estate investor, The WealthGenius podcast, let's dive into today's episode.

Alfonso Cuadra  00:31

"Grow with Nav", what's going on?

Navjot Bindra  00:36

It's exciting. I'm in Ottawa for the second time. And it's been 48 hours. And I've learned so much.

Alfonso Cuadra  00:42

Well, we just did your podcast, which was incredible. I don't know, somehow this all worked out where he can come and I do your podcast and be on our brand new podcast The WealthGenius podcast. So welcome, my friend. And I'm so fascinated with everything that you've done; real estate investor, YouTube entrepreneur, mortgages, so much going on. When did you come to Canada?

Navjot Bindra  01:11

2020, March.

Alfonso Cuadra  01:13

March 15th-

Navjot Bindra  01:13

11th.

Alfonso Cuadra  01:15

March 11th! So two days before the whole world shut down. So, that is also fascinating. So like, I want to go right to the beginning, before we go to the beginning, you know, it's important to know where we're at right now. So, kind of give us the scope of, you know, what you've built, and where we're at? And then bring us to the very, very beginning of how all of this started?

Navjot Bindra  01:37

Absolutely, absolutely. I always thought that it would be fascinating to have your own audience, because I thought that you know, for whatever business you do, you will actually do very well. So right now we have an audience of over 200,000 people. 

Alfonso Cuadra  01:53

Wow!

Navjot Bindra  01:53

That I've built over the last three and a half years, almost four years. 

Alfonso Cuadra  01:57

That's incredible. Congratulations!

Navjot Bindra  01:59

Thank you so much. And uh, we didn't know that at this time, you know, when when we were starting, but I was actually building a pretty massive funnel. We started our videos where we talked about immigration, our journey of coming to Canada, then COVID hit, and we had the struggle of finding a job, you know, trying to figure out what we are going to do whether we live or not, right? So like-

 Alfonso Cuadra  02:18

Yeah.

Navjot Bindra  02:19

In the beginning, we didn't know, you know, what was happening, you know, with COVID. So, you know, that was where a lot of our audience, you know, connected with us. And then I thought that, okay, you know, we are making videos on immigration, it's not going to stay forever. So I need to build a business on top of it. So what's the one problem that people have, you know, when they come, especially in COVID? And I was like, "they need a job." And with my experience of over 10 years, you know, being a market researcher, you know, handling teams across, you know, 18 countries, I thought that I can be a really good coach for people who are wanting multiple six figure salaries. 

So that's where I started my first business, this one 2021, January. And that went on for till now. And I just shut it down. And I'm just, you know, moving it over online. And that's where I thought, "okay, immigration job. What's the next thing that people need?" It's a house to stay in. And I was like, "what can I do? I can either be a realtor, or I can be a mortgage agent." I love numbers. I want travel freedom. And I was like, "Let's do mortgages." So, I didn't realize at that time when we started the YouTube channel that I was building a massive funnel. And now when I look back, it was just meant to be. So right now, I am inherently an educator-

Alfonso Cuadra  03:30

Wow!

Navjot Bindra  03:31

But I do, I wear a lot of other hats, like mortgages, coach, you know, like, you're helping people get multiple, six figures. And now with me joining WealthGenius, you know, I expanded my portfolio. And that's where, you know, I really feel I can help people as a mortgage agent to expand their portfolios, not just in Canada, but in the US as well.

Alfonso Cuadra  03:49

I love it. And so you have this massive following 200,000 people that's, I mean, put 200,000 people in a stadium, I mean, or you can- I don't think there, there is a stadium that holds 200,000 people, you went out and say, "How can I serve the audience?" Because you've cultivated an audience and you said to yourself, "how can I serve this audience? Well, everyone needs a house. Well, what's a product that I can offer?" And it's like helping people transition into homeownership. So, let's go back to the very beginning; how you started, you know, kind of your upbringing. What has molded you and ultimately, what led you to come to Canada in the first place?

Navjot Bindra  04:27

Oh, that's, that's a pretty long but very normal story, honestly. So I was an engineer, you know, I did my engineering and in India, when you are an engineer, that's a default profession. You know, a lot of places you know, you become an engineer, because you want to become an engineer. I just happen to be one because a lot of people were doing it because I did not, you know, have that maturity to understand that that's something that I'll be doing all my life, you know, like, I didn't have that maturity. 

So, I was an engineer, in my third year, I was like,"Shit! You know, this is not something I can do forever." I sucked at it right? I was bad at it. And I was like, "I need to complete this." Because in India, if you are a dropout, you know, you're a failure, right? And I don't know what I'm gonna do with my life. So I was like, "Okay, let me just complete it. Let me use two MBAs." So I started doing internship with PepsiCo at that time.

Alfonso Cuadra  05:16

So you transition from engineer to business? 

Navjot Bindra  05:18

Yes. So- 

Alfonso Cuadra  05:19

There's never a natural transition.

Navjot Bindra  05:21

No it just, in my head, I was like, you know, "I'll probably be better at marketing." Because I was always good at speaking, I was always good at writing and I was like "probably, you know, I can, I can try out marketing, you know, that's fascinating." And in India, people who don't like engineering, they happen to become MBAs. Right. So it was, again, a natural progression. But I had an inclination towards, you know, when I used to go to grocery stores, with my grandmother, or with my mom, I was very fascinated, "why is it the Lays package, you know, like sitting there, and not here?" And you know, "why? Why is this, you know, at the checkout counter?" And that was me as a kid, you know, thinking that "why is this a certain way?" And that's what, you know, PepsiCo gave me the exposure, but this was in 2008, 2009. And that was the exposure that I got from that internship. And then I was like, "Yes, I'm going to do marketing." 

You know, and that's where I got into, you know, like my business school. And I did marketing, and I worked alongside, I was almost thrown out of the college because I was working, along and they didn't like that I was doing full time MBA and full time- I was missing classes and stuff like that. But it- it- I loved it. And then, you know, I joined the largest market research company. So a lot of people say that "Navjot, you are a good researcher." I got coaching from the beginning, you know, on how to become a good researcher; how to search and now we have ChatGPT, but how to search the 15th page of Google to find something that other people don't know. I just, you know, was trained like that. So for about 10 years I did that across 18 markets. So I traveled a lot, you know, doing that build a lot of character. And then I was always like, I do so much.

Alfonso Cuadra  06:48

So you're in India?

Navjot Bindra  06:49

 Yeah 

Alfonso Cuadra  06:50

You now have this, I would say at that point, your dream job.

Navjot Bindra  06:53

Yeah. 

Alfonso Cuadra  06:54

And you are traveling to 18 countries, you know, doing what you love. But how did that feel?

Navjot Bindra  07:00

It was amazing, till about 2014. And this was like, not even 10 years ago, right? I was never on an airplane.

Alfonso Cuadra  07:07

Wow. 

Navjot Bindra  07:08

So it was very fascinating to me that, you know, "oh yeah!", you know? I was going to Dubai and I was like, "Yes, I'm going on an airplane!" And I was scared, right? Because I was-

Alfonso Cuadra  07:16

On a business trip, it's like, you're important!

Navjot Bindra  07:17

I'm doing it alone, right. Like I was fascinated, you know, by that. And I always thought that It'd be so cool to have a job that I traveled all the time. And when I got that job in 2017, I think 2016 or 2017. I was like, "Shit, this is my dream job, man!" Only to realize later that I was in Australia, on one day, and then the next like three days in Australia, then doing it, going to Vietnam and then going to London and then you know, it was tiring, right? So, there was one year when I, when I loved it, because I was traveling so much and talking to so many people.

Alfonso Cuadra  07:19

And it was new! 

Navjot Bindra  07:20

And it was new. 

Alfonso Cuadra  07:20

Yeah, yeah.

Navjot Bindra  07:21

But then the novelty of it with any worldly thing I think, you know, the novelty just wears out, you know, like you buy a very expensive car and in like, a few days, you're like, yeah, it's just a car, right? So, that's what happened with me, and which is where I realized that I've worked so hard for someone, I should do something of my own and work as hard or more for myself, which is where we started our first business which failed miserably, but which is where my entrepreneurial journey started.

Alfonso Cuadra  08:19

Yeah. And so what was the decision to come to Canada?

Navjot Bindra  08:23

Look Alfonso what happens in India, and I'm not going to generalize it. But what I realized that, I was in Delhi, and Delhi, the normal AQI level is over 300.

Alfonso Cuadra  08:33

Wow!

Navjot Bindra  08:34

Which you have like 5 or 10 here, right?

Alfonso Cuadra  08:35

Wow!

Navjot Bindra  08:35

So I was like, I think the view of life is that you're breathing not so clean air.

Alfonso Cuadra  08:42

Oh wow!

Navjot Bindra  08:42

And that's not okay. You know, that's like smoking a, you know, pack of cigarettes every single day.

Alfonso Cuadra  08:46

Wow, woah.

Navjot Bindra  08:46

And I don't smoke, right? So I was like, I don't want that life. You know, I don't want that life if you have kids, you know, I don't want that life for my kids. Plus the political scenario, and you know, everything taken together, I could have changed my state, you know, Delhi is polluted but you know, there are other, you know, like places in India, which are not. But I was like, "you know, if I'm changing that, let me make a bigger change." You know, let me go towards, you know, I always thought that U.S. is the place where there are opportunities. And obviously, U.S. is not that open when it comes to immigration and Canada is and I was like, "I want to be as close as possible to opportunity", which is where we shut down our business. And thank God, we did that because we were making, you know, like mobile apps or shopping malls. And we shut down that business in January of 2020. And then shopping malls shut down in March.

Alfonso Cuadra  08:47

Wow. 

Navjot Bindra  08:47

So if you had not come to Canada, and if we were doing, you know, what we were doing, we would have been down to zero-

Alfonso Cuadra  09:27

Yeah.

Navjot Bindra  09:27

-at that time, like forcefully, right? That better life and that aspiration of being close to where the opportunity is, is what got us to Canada.

Alfonso Cuadra  09:46

So you said that your first business was the immigration, you were helping people immigrate into Canada. So when someone is in India right now, if someone is in India, like how hard is it for them to- is there like a path of resistance coming to Canada? Is it relatively easy? Like what was that process like?

Alfonso Cuadra  10:06

You did it all on your own?

Navjot Bindra  10:06

It is relatively easy. It used to be a lot easier because there's a point system, you know, and what we did was, and this is what you know, we're serving comes, right? Now there are a lot of immigration agents who are, you know, like charging a lot of money and doing nothing. And when we did our process, we realized that it's so easy, you just need everything together. 

 Navjot Bindra  10:09

 Yes. So we did it all on our own, because our friend said that it's not that hard. When we did everything on our own, we realized that the problem, the biggest problem is the information is just everywhere. And there's no one source, you know, one source of truth. And that's what we created with the eBooks that I wrote, it was completely free 4 eBooks, I put it on my website, not knowing what they'll do, not knowing how I'll get to, you know, those people. And I was like, "Okay, how do I distribute these eBooks? Because these are one source of truth." And that's where I started posting on different Facebook groups, you know, on immigration, right. And I was like, literally, it's so easy, you know, let me just, post-  post it there. And then they just, yeah, kicked me out of the groups. And because there was some random guy person-

Alfonso Cuadra  11:05

Well someone was trying to sell their own thing or whatever, yeah.

Navjot Bindra  11:07

Yeah, and there was no, no selling in that, right, because it was just completely free. But people could not fathom how can this person post something for free? Or is it legit or- and that's when I thought that, you know, I need my own vehicle for distribution, which is where I started, you know, we started the YouTube channel, and then we, the entire book, each chapter became the first 52 videos on the channel.

Alfonso Cuadra  11:28

So you went from zero to 100,000 subscribers.

Navjot Bindra  11:32

Just by making those about 75 videos on just the process of immigration, and then our journey to Canada.

Alfonso Cuadra  11:42

What's your most viewed video?

Navjot Bindra  11:44

I think it was, we left our multiple, you know, six figure jobs to immigrate to Canada. That was- 

Alfonso Cuadra  11:52

How- how many views?

Navjot Bindra  11:53

 I think 700,000.

Alfonso Cuadra  11:56

Woooh! 700,000 You know, for me, YouTube was a slow start. *laughs* You know, at the very beginning, and I started maybe in 2008. At the very beginning, you're just pretty much talking to yourself, right? I remember one, one of my videos got to like 100,000 views. And it was almost like overnight, right? All of a sudden, I started to get all these emails. And I'm like, What's this? All these email like, comments, right? And so YouTube pushes down your email, you get all these comments come like, what is happening? And then I look, it's- the first time I looked, I'm like, "40,000 views, what's happening?" And I don't know if something clicked at that point for that particular video for whatever particular reason. And so what was that moment for you? Like, when was it like, you were like, Oh, wow, like this is really taken off?

Navjot Bindra  12:46

I'll tell you what Alfonso. So I always used to be very well prepared. When I was doing a video, I would write a script. And it was like a very scripted, you know, like, I would actually write a script, right? And then we would shoot that video, then we edit that video. So, you know, it was a long process, you know? And we did about 50, 60 videos, our first video got 10 views and eight of those were from our own mobiles, right? *laughs* "Oh, we got one more view- Oh you know what? Simran's watching from another movie. So we were just, you know, having fun with it, right? You know, so the first video was actually our 53rd video and that actually went viral.

Alfonso Cuadra  13:20

Wow!

Navjot Bindra  13:20

Right? And that was this video where I first built a script, we were about to shoot it and we were about to go to where we shoot and then I told her that I'm not happy with the script. We went back. We went back, and I wrote a new script. And then we went out and this was this video that went viral. So we can have all the formulas in the world. You know, we can have all the preparation in the world, but you can't time which video goes viral, and this is where you said that it was just overnight, but you were creating content since 2008. For us, it was 52 videos.

Navjot Bindra  13:55

And the 53rd video clicked. So the important thing that I realized at that moment was; you need to keep doing. You need consistency. I think a lot of YouTubers fail because they're not consistent, you know. And to your point when you said that 200,000 people in one room. That's what I said to Simran when she said "oh, people get hundreds and thousands of views." Our first video 100 views in the first week. And I was like, just imagine a roomful of 100 people. If you would call that a success, then you should call this a success. Because 100 People watched us we are nobody.

Alfonso Cuadra  13:55

Yeah, yeah, yeah.

Alfonso Cuadra  14:24

And so you know, now, you've come to Canada, march 11, you know, before the whole world shuts down, right? At that point, there's no masks or anything, but the news is going crazy. And you know, I'm sure you're like, Okay, what am I going to do? Everything’s shut down. You can't go look for a job. You didn't have a job here waiting for you. Right?

Navjot Bindra  14:47

I had, but I lost it in two days of this announcement.

 Alfonso Cuadra  14:51

Wow. 

Navjot Bindra  14:52

So I lost the interview as well, right? So it was not that I lost the job, I lost the opportunity-

Alfonso Cuadra  14:57

Yeah.

Navjot Bindra  14:58

 -to present myself in a company that I've worked for nine years.

Alfonso Cuadra  15:01

Yeah. Like you're sitting there, the world is shut down. It's you and your wife, you're you're here in a new country, you left everything behind. You had this job, but you didn't have the opportunity anymore. No more interviews, the world is shut down. And so what's that conversation? Like, like, what are you guys saying to each other? Like, what's going on? Right?

Navjot Bindra  15:22

We were clueless. We were living in a basement. And the scariest bit was and I think even in 10 years, I'll remember that because of COVID. And there was so much activity in the hospital. So we were living very close to the hospital, like just two blocks away. And they were these ambulances that went past, you know, like, every, like, one minute, every two minutes, the whole light. And the only thing that we were hearing were ambulances. And if you switch on the TV, it was all doom and gloom. And when we talk back home, it's all doom and gloom. And we were like, there are only two paths here. Either we come out of this, or we all die.

Alfonso Cuadra  15:58

Yeah, yeah, this is true. Yeah, yeah.

Navjot Bindra  16:01

Like, I still remember, you know, honestly Alfonso, there was no thought of future in that point that we're just living by the day, we have to do groceries, the grocery store was two, you know, two kilometers away. And we had, we don't we don't walk a lot, right. Like in India, we had cars and everything, good life and everything. And we were like, we have to walk and we were like, Let's walk, you know, two kilometers that's it. Because there were no public transport. So we walked to Walmart, and we picked up all the groceries and then we realized that we have to walk with all the grocery back because there's no public transport. And we were scared of, you know, going into Uber. So we did walk and our hands were, you know, like this and we were like, "We didn't come here for this."

 Alfonso Cuadra  16:42

 Yeah.

 Navjot Bindra  16:42

There's always that thought, right? I would be lying. If I say that "No, I was all positive. No, it was not right?" 

 Alfonso Cuadra  16:47

Yeah, yeah yeah.

Navjot Bindra  16:48

And the next time we actually took suitcases with us to Walmart, so that, you know, we can put all the stuff in the suitcase, and then get it back. Right. But I think the one thing that subconsciously we always knew, because we had failed businesses, we you know, we were in our, you know, early 30s, when we came here, we had some failures is that if we come out of this, we have to keep doing what we are doing. Because when we come out of this, it will be the survival of the fittest. And that's where we started, you know, we were already creating content that we flipped into making more vlogs.

Alfonso Cuadra  17:17

So before you came to Canada, you were already creating content?

 Navjot Bindra  17:21

Yes, about six months before.

 Alfonso Cuadra  17:22

Okay 

Navjot Bindra  17:23

Because we were making-

Alfonso Cuadra  17:24

But did anything go viral yet at that time?

Navjot Bindra  17:25

No no no no.

Navjot Bindra  17:26

It was like, a few videos touching 2000. But at that point, when everyone was at home, and the only media that you could watch is YouTube, or Netflix, or you know, you are not going out, you're not hanging out with people and that's where we started creating content on our struggle, of not getting a job, what we are doing, how we are taking the grocery, we are taking the suitcase, you know, all that we just started documenting our life. Because I think a lot of times we find motivation in other people's lives. But you know, there was motivation in our lives. And we thought, "okay, let's just-"

Alfonso Cuadra  17:26

Okay. 

Alfonso Cuadra  17:56

You're in the trenches. You're in the trenches.

Navjot Bindra  17:57

Yeah. And we were like, Let's just shoot this, right?

Alfonso Cuadra  17:59

Yeah. 

Navjot Bindra  17:59

And honestly, I did, I still feel that we were in a very privileged spot, because we were not- we had money, because we had earned, you know, some money in our previous business and you know, in a previous life, but when I saw- and that was a flip in my head, where I thought that my problems are really big. I was almost, you know, like, I don't know what we are going to do. We don't have a job. And I was scrimping. And at that point, I went to Walmart, and there was a cashier, and I asked her, you know, "how you're doing?" She started crying. I didn't know how to respond to that, right? I was like, "are you okay?" And she was like, "I live in a one bedroom, I have two kids. And because of my job, because I can't leave my job, I literally don't know what to do. Because if I go home, I can actually make my kids sick, or worse." 

And that's when I realized that my problems are not big enough, you know, my problem is a problem, but look at that, right? That's a problem. That's a real problem. She's actually fearing for a kid's life, which is where I didn't realize that I'm good, you know, I have a camera. I have, okay, money to, you know, help me sustain for the next, you know, four or five months till we get out of this. And I just told Simran that we just need to keep doing what we're doing just document and that's what kept us going.

Alfonso Cuadra  19:09

And so this video goes viral. Sometimes people can be a one hit wonder. 

Navjot Bindra  19:13

Yeah.

Alfonso Cuadra  19:14

Right. You have multiple videos going viral now. Where do you find the formula? Like how does that work?

Navjot Bindra  19:19

So it was all about providing value. I think the key to success on YouTube is to provide consistent value and then one video gets viral then you get known for the previous videos. My first video got 100 views in the first one week, but eventually I think right now it's 100,000 plus views on that video, right? So and it just was built out of one video. Then people saw the channel and they were like, Oh, wow, there's a lot of value in this channel. Right? 

Navjot Bindra  19:41

So I think it was not like one video went viral. And then the others went viral as well. There were ups and downs and we still have ups and downs and we pivot, but it's just about being consistent. We showed up.

Alfonso Cuadra  19:41

Yeah, yeah.

Alfonso Cuadra  19:51

People have no idea that it does require a lot from someone to hit the subscribe button, right? For them to actually hit the subscribe, hit the like, hit the bell to be notified the next time we're doing a video, those are three steps that the majority of people are not going to do. Right? Unless they're inspired. I want to know more from this person or whatnot, you know, by the way, make sure to subscribe, hit the bell to be notified the next time we're doing a video. But ultimately, what have you found? You know, now 200,000 subscribers, what are the some of the strategies to get those people to subscribe, hit the like, put a comment?

Navjot Bindra  20:39

I think it's about understanding your audience and creating that niche within that audience. Because a lot of times we try to focus on too many people, like, you know, I only focus to date, in my business on new immigrants. You know, I only focus on if I'm talking about mortgages, I only focus on first time homebuyers that even you know, because I look like them South Asian, first time homebuyers, right? So I think a lot of times we miss that we have an audience. And if we speak directly to that audience that speaks, you know, like, we speak their language, it will hit them, and they will find value in it. 

Now, there are two kinds of content that gets viral. One is funny, you're adding entertainment, you know, that's why Netflix, you know, does so well movies do so well, comedy, you know, like, good, you know, comedians do so well. 

Or it's education, you know, something- how can you add, you know, like more dollars to their bank accounts? Or how can you save some dollars? You know, how can you change that mindset, you know, so if you have that niche, I think that's where a lot of people miss when they start a YouTube channel, we have to have that niche. If it's real estate, talk about real estate, if it's investing, talk about investing, if it's about immigration, talk about immigration. And I think that's the formula, you know, you have to talk directly to the audience, and then you don't have to stay subscribe to my channel.

Alfonso Cuadra  21:49

Yeah, yeah. 

Navjot Bindra  21:50

They will. 

Alfonso Cuadra  21:50

They will.

Navjot Bindra  21:50

Because they know, because there's a there's a FOMO in this.

Alfonso Cuadra  21:53

They don't want to miss out on the next one. 

Navjot Bindra  21:55

They don't want to miss out, you know, they don't want to miss- "Oh, this guy actually saw this. So I actually have to see this. So that I want to know what this guy learned from this." Right? So-

Alfonso Cuadra  22:02

Yeah, yeah. 

Navjot Bindra  22:02

Community just spreads. Word of mouth is still the most powerful marketing tool in my book.

Alfonso Cuadra  22:06

Yeah.

Navjot Bindra  22:07

And it spreads.

Alfonso Cuadra  22:08

I love that philosophy. I know that, you know, let's say 20, 30 years ago, the way you controlled people was through media, right? Now. Anybody can have- build their audience and I think that is the world is transitioning to where people have more power, right? I get to control what I consume, right? And then now everyone has the ability to create a channel. And so I've always thought that anybody doing a business needs to cultivate an audience. Right? And so my question to you is, how important and I'm going to talk about real estate, you know, how important is it to cultivate an audience?

Navjot Bindra  22:51

I think that's critical. You know, I think there is so much opportunity that, like you said, you know, you can actually start a YouTube channel tomorrow, and you don't have to ask for government permission. You don't. It's just yours, right? You need to decide that you need to shoot a video and put it out. Our first video, we've still remember, it was not an iPhone, it was a normal Poco phone Xiaomi Chinese phone. We shot the first 52 videos on that Chinese phone. We had like lav mics, which were connected to the phone. Sometimes we used to forget, you know, that it's working or not. And we had to reshoot. 

So our equipment was pretty crappy. And we still reach 100,000 subscribers, just by that pretty cheap phone, and a very cheap audio. I think a lot of times we forget that, like when when you talk about real estate, right? Let me go back to 2020, December 24th. It was one day before Christmas, and I could not sleep the entire night. And the reason was that immigration was going down, my channel was built on immigration, and I was like, "shit, if immigration goes down, I don't have whatever I'm getting." I got the first big check from YouTube, which was $4,000 on the YouTube channel. I was like, "wow, that's good money." You know, that's not bad for a YouTube channel. Right? So and I was like-

Alfonso Cuadra  24:06

If you did that once a month, you know, you can pay your bills you can live off YouTube.

Navjot Bindra  24:09

Absolutely and you know, at that time, our entire, you know, like expenses. Were you know, about $4000, $5000 right? So I was like, "it's paying for all my expenses." And that's amazing. But I did not sleep that night, because I felt that I have too much control. I've given too much control of my business, to the audience, to the government not doing immigration the way it was. I've just given up too much control. And that's where the, you know, the switch flipped from being a content creator, to wanting to use content as a driver for business, which is where between 25th to 1st, a lot of people enjoyed that time because you know, that's the time where you wind down. I just ramped up and I was like, "I need to build a business on top of this." And I always had that thought that I need to start a course on how to get six figure salaries and in those seven days, I was procrastinating for the last six months, I had everything in my mind in those seven days, I put it all on, you know, like a presentation. And I started the course in February we launched, we still have 3400 people who are on the waitlist. 

So if I launch a program, it will just sell. And that's the power of audience, right? As long as you're providing value, as long as you have a business that's running on top of YouTube, you should not be looking at YouTube as the source of the sole source of business. If you are that, then you have to step up. You just can't, you know, like, you have to step up your game on YouTube then. But, as a realtor, as a real estate investor, all you need is 100 people to find some value and one person to come to you and buy a course or buy a house from you. And that's a 10,000 plus five figure paycheck. Yeah. And that's how powerful it is. We don't need 100,000 200,000 subscribers, we don't need that you only need 100 to watch, and one to buy from you. And that's a very fair ratio.

Alfonso Cuadra  26:00

I love that. You've built a massive audience, that now you've cultivated, and now you're not pigeonholed to a very specific product or niche, your audience is going to follow you anywhere. And that's powerful and anybody building a business needs to take YouTube seriously. And what I don't want anybody to forget is it's not about the views, people get so hung up on the views. It's about who is listening, if you have one person listening, and that person is a buyer of whatever it is that you're selling, you've made money, because of YouTube, not from YouTube directly. Right? So I love that, for the people that are watching, what are three tips that you can give them to get started with your YouTube channel, like, if they don't have a YouTube channel, or they have a YouTube channel? What are three tips that you can offer them?

Navjot Bindra  26:53

I think the first one is to get rid of any insecurities that you have about yourself. So you need to speak to yourself. And whatever you think, for example, you know, I always felt that, you know, like, in my culture, people have beard, you know, like, they have big beards, and I don't have that beard. So in my culture, you know, I was like I have, I don't look good. And that's why I will not create content, but people are n-, I'm not, you know, some superstar, you know, I'm, I'm here to deliver value. And I think that's where, you know, you need to switch off your insecurities. And you need to concentrate on your skill. And that skill will get you into more rooms. And that skill will get you more views, that skill will get you people, you know, for people to hit the subscribe button, and not how you look. But I think a lot of times, we just, you know, pay a lot of attention to physical appearance. So that's number one,

Alfonso Cuadra  26:53

Yeah?

Navjot Bindra  26:53

You know, shed the insecurities that you have talk to a therapist, do whatever you have to-

Alfonso Cuadra  27:38

*laughs* talk to a therapist.

Navjot Bindra  27:51

Do whatever, you have to get rid of that and talk to your family, talk to your wife, you know. So, I think that's very important. The second one is, I would say being consistent. First, okay, the second one is having value, you need to create that one content, or that one piece, of course, or something that gives a lot more than what you're taking away from the audience, you're taking away-

Alfonso Cuadra  28:19

Their time, their attention.

Navjot Bindra  28:22

You're taking their time and attention. And in a world like today, where there's so many YouTube channels, so much information out there, it's very hard to get that attention. So you need to create something of value that people will listen to you. You just can't you know, create 10 videos and say people didn't listen to me. And that's fine, not to it, right? So you need to have enough value. And if it's not working, that means that you need to create more value because that it's already out there. So what are you bringing your personality your experience your, you know, what are you bringing differently, so the value proposition has to be very clear. 

And the third thing, and that's my number one tip would be to have consistency, like irrespective of whether it takes two months, seven months, 10 months, there are people who become overnight successes, literally they create their first video and become successful. But that's an anomaly. 

Yeah, you have to work your ass off, you have to, you know, you have to, like we made the first I think 200 videos, every Wednesday and every Saturday, it has to go out it doesn't matter what's going on in our lives. It doesn't matter. It doesn't matter. We had short videos at 2am in the morning, and it had to go out in the morning like so I was shooting a video till 2am And then I was you know, editing those videos because in the beginning, I was editing my own videos and I think it's been consistent doing it, the value proposition should be very clear. And you should shut off all your insecurities and that you know, the top three tips.

Navjot Bindra  28:22

Whoa. And ultimately, you're gonna look back on this and you're gonna say, "oh my god, I can't believe I only had 200,000 views." So grow with Nav. Last question. Okay? What is the quote that inspired you to do all of this?

Navjot Bindra  29:59

So It's by Gary Vaynerchuk. And he says "give more than you take" that quote perfectly fits into what I'm doing right now. So yeah, it's just about giving. Yeah, 10x of what you're taking away.

Alfonso Cuadra  30:12

And I can tell, I can tell. Nav, thank you for coming here and inspiring me today. And I know that our viewers are gonna get a lot from this. And let's keep on growing!

Navjot Bindra  30:24

Absolutely. Thank you.

Alfonso Cuadra  30:25

All right, my man. Thank you. 

Navjot Bindra  30:28

Thank you. 

Alfonso Cuadra  30:29

Whoa, Grow With Nav. Let's go!

Carl Richards  30:32

Thanks for listening to The WealthGenius podcast. You have a question or comments about something you heard today, reach out to the Godfather via social media or email him anytime all that information is in the show notes. And of course, don't forget to subscribe so you never miss an episode of The WealthGenius podcast. The WealthGenius podcast. Until next time, see you at the top!